The Aprio Voice

The Aprio Voice episode 04: Mark Leighton on content marketing

In this episode Alan Arguile speaks to Mark Leighton, Aprio’s content-marketing specialist. Mark has decades of experience in publishing and using high-quality content to build brands and deliver effective campaigns. Here he speaks to Alan about the history and function of content marketing, and about a recent addition to the stable of communications platforms: the digital magazine.

The Aprio Voice episode 03: Lydia du Plessis on investor relations

In this episode Alan Arguile speaks to Lydia du Plessis, one of Aprio’s investor relations (IR) experts, about the way in which IR differs from public relations and other communications functions, its tangible value, how it ought to be measured, top IR tips for listed companies, and more.

The Aprio Voice episode 02: Troye Brady on his role as Aprio’s equities analyst

In this episode Alan Arguile speaks to Troye Brady, Aprio’s in-house research analyst, about the function of his weekly and monthly reports to JSE-listed clients, the uniqueness of South Africa’s financial markets as well as the relationship between share prices and corporate communication.  
 

The Aprio Voice episode 01: Alan Arguile on media preparedness training

We're proud to introduce The Aprio Voice, a podcast in which Aprio staff explore topics in corporate communications and investor relations. In our first episode one of our writers, Dan Maré, speaks to Alan Arguile about what it takes to be an effective communicator in today's media landscape, and lessons learnt from the more than 900 media training sessions Alan's conducted in his career.